Web 2.0 eCommerce is one of the many boons of Web 2.0 innovations that have made online shopping experience very simple and effective. The biggest advantage of this application is that the provider of online services and products can offer better customer service and the customers can interact more easily and effectively. The various features of Web 2.0 eCommerce are being enumerated below.
Depending upon the satisfaction level obtained from the product or services, customers can leave a rating (on a 5 star rating scale) along with their comments on the online product's catalogue. This enables other prospective customers to evaluate the suitability of the product.
Use Of Digital Video To Showcase A Product
With the advancement of Internet technology, it has now become very easy to display your product through video coverage on your website. The video coverage can be added in your description page with the help of websites such as YouTube.com or Photobucket.com. The response to a video display of any product is always greater than any other mode of publicity and Web 2.0 eCommerce has made this possible.
Using keywords for tagging a product on the online product catalogue is a very effective way of making it easy for a prospective customer to reach your website with minimum efforts. Gone are the days of searching with the use of product names or their descriptions. The need of the hour is speed, as time is invaluable for everyone.
Web 2.0 eCommerce makes it possible for customers to make comparative studies of various products through product comparison websites, in order to get the best deal. You can plug your eCommerce website into these comparison websites such as Shopping.com and avail of the benefits of being easily discovered by prospective customers.
RSS (Really Simple Syndication) helps you to inform your customers through updated messages whenever you add a new product or make changes in your prices because of a promotion offer or for any other reason. Such immediate information cannot be achieved by any other means.
Instant Calling Option
With the help of Web 2.0 eCommerce applications, you can set up an instant calling facility on your website that will enable you to call your customers instantly. All that you need to do is to ask your customers to provide their contact numbers and the most convenient time when they can be contacted. You can take the help of LivePerson.com to set up this facility.
Instant Message Service
Web 2.0 eCommerce also enables you to chat with your customers as if they were sitting across your table, whenever they visit your website and need any clarifications regarding your product. This service can be set up easily with the help of Meebo.com. Effective marketing of an online product can only take place if you are able to communicate immediately with a prospective buyer and provide all the clarifications that s/he needs.
Web 2.0 eCommerce scores over its earlier version by providing an easier and larger scope of interaction between your website and the user.