ECommerce Website Design – 12 Quick Tips for Beginning Webmasters

Effective ecommerce web site design is almost an art unto

itself, but it can be managed by even the most rank beginner if

a few underlying concepts and principles are attended.

Whether starting from scratch with an HTML editing software, or

with a ready made free web site template, it's imperative to

work toward presenting a good impression on the first visit,

especially on the Internet where those first impressions are

made in a matter of seconds, and second chances are rare.

Here are a few ecommerce web site design tips that will help to

quickly gain a visitor's interest, and keep her browsing for


1. Capture the visitors attention immediately with an

interesting headline or a thought provoking question. A first

time visitor will spend no more than a few seconds in deciding

to browse the web site further or to click away.

2. Ensure that the web site will load quickly into any browser

by keeping large graphics, animations, and flash presentations

to a minimum. Those features should be used only if they

contribute to an overall message, and not for perceived

entertainment value.

3. Avoid overbearing color schemes or busy background patterns.

What may look great on a living room wall could prove

irritating to an online viewer. Background colors for text

areas should be limited to white or pale shades, with dark or

black common faced font (ie. arial or verdana) for maximum


4. Compose your primary message to focus on the visitor's

interests, needs, and desires. Then demonstrate how the web

site or product can help to fulfill those. Few visitors will be

interested in the web site owner's accomplishments or the

business history. If that data is necessary, place it on a

separate "about us" page.

5. Inject a conversational style into the text and the message

conveyed. In most cases, it's best to avoid dry corporate

syntax or technical jargon, unless the web site will cater to

visitors who speak those languages. A site that portrays a

personality and a casual human element will be much more

attractive to repeat visitors.

6. A majority of Internet users are intelligent and educated,

so proofread text areas for spelling, punctuation, and grammar.

This is an absolute must toward presenting a professional image.

7. An effective ecommerce web site design should be clean and

free of clutter. Ample white space surrounding graphics and

text areas will make for ease of readability. Paragraphs of

text should be limited to five or six lines.

8. Ease of visitor navigation can be accomplished by placing a

standardized menu on each page of the web site, containing

links to all other pages on the web site. A visitor should be

able to navigate among and between separate web pages with a

single mouse click.

9. For a large site, break the content into sections and create

separate pages accordingly. Most Internet users do not like to

scroll down indeterminately on overly long pages. Manage your

individual page length to three screens maximum.

10. Openly display the owner's name or company name, a physical

address, plus an email link and at least one other contact

method (ie. fax, telephone) in any ecommerce web site design.

This will serve to cultivate visitor trust and add credibility

to the web site as well as the owner(s).

11. Before publishing the web site to the Internet, validate

and check the HTML code for errors by visiting or a similar HTML validation site.

12. After publishing, but prior to any promotions, test all web

pages for proper resolution in several browsers. A web page

that looks great in one browser may not work at all in another.

As of this writing, the three most commonly used browsers are

MS Internet Explorer, Mozilla Firefox, and Opera.

In the initial stages of web site development, the tips

presented here will help to lead any beginning webmaster to an

effective and successful ecommerce web site design.

Of course, there is much more to be said about optimizing a web

site for search engines, and about the actual mechanics of

building the web site. Resources and tutorials toward those

ends are freely available online, and can be accessed with a

simple query to any major search engine.

Source by Dan B Cauthron

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