In this time and age when almost every business is going online, every marketer should go beyond the traditional basics of marketing that have been formulated with the common brick and mortar stores in mind. It is about time that any serious marketer start learning about e-commerce or internet marketing. But you do not need to spend much on your learning of the basics of eCommerce because there are effective ways of gathering such valuable information, and most of it are free. One such great source would be an online marketing blog.
But bear in mind that no two marketing blogs are alike. Simply put, there are those expert online marketers and there are also the normal bloggers who try pass themselves of as professional internet marketers. You will have to sift through the noise as they often say and create your own list of highly trusted and professional online marketers. You can do this by searching for top lists of marketing blogs. If you find a couple or more blogs that are often mentioned in those lists, chances are they really are worthy of your time to be read.
Also, you can also try reading through business magazines and other online news organizations because whenever they create stories they always turn to experts or the professionals in the marketing field to get their all important opinions and takes on certain subject matters. If they mention or interviewed an online marketer, that marketer probably has his or her own blog because it is a basic tool for such marketers to make use of blogs. Find out what their blog is, pay it a visit and if you think the contents can be considered good reads, bookmark it or simply include it to your list of online marketing blogs.