Successful social media experts know what it takes to make social media work for you. Aside from including regular updates, relevant posts, and stand-out content, make sure that you stay involved in each social network in a personal way.
Make Your Social Media Profiles Stand Out
Fill out your profiles in full, and learn what constitutes best practices for profiles on that particular network. Each network has its own personality that you should mind, but let your personality shine through too.
Make the Right Connections
If you can connect with experts and movers and shakers, you'll be able to get more traction because if you can have a conversation with them, all their followers will see it.
Make Your Business Pages Interactive and Informative
Don't skimp on making your pages represent your business appropriately. On each social network you can create pages that look awesome and get results.
Share Relevant Industry Topics
If you want to quickly become a go-to expert, find relevant industry news and share it with your followers. Don't worry, giving it away works.
Join the Conversation
Don't just be a robot by posting things without ever commenting and entering into discussions with others. You want to jump right in and talk to others just like you would if you were at a live social gathering.
Learn to Use Hashtags Correctly
Hashtags help you organize and search for relevant content on social media. Always use the # before the word, use no punctuation, keep it as short as possible and use letters and numbers.
Running advertisements on social media is a great way to get the word out about a new product or service. However, be strategic when running an advertisement so that you know exactly what you expect to achieve with it.
Use Sponsored Ads and Posts
When you have something important to get across to your audience, it's important to use sponsored ads where many eyes are on the post. Mind your budget.
Be Yourself When You Post
When you are in a discussion on social media, outside of representing your business you are also representing yourself. Be who you are so that your social media presence has a personality.
You don't have to reinvent the wheel when you get involved with social media marketing. Follow the experts and do what they are doing. Focus on differentiating yourself and being a real person with a unique voice that represents your business.