As marketers find more innovative ways to attract audiences, video continues to be a meaningful part of the strategic conversation. Building relationship with your customers and stakeholders, narrating your brand story or highlighting your USP in a crowded market place – videos can do wonders for your enterprise!
Did you know over 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and its ability to grab eyeballs.
With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 promises to be a fun-filled year for videos!
Let's look at some Video Trends that's sure to catch up in the coming months:
The age of Live Videos
Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience. Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos if it suitably interests them.
Stream, Host, Analyse and Stream more
It's not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyse video content, while granting you total control over your content. With video streaming apps and online platforms competing to grab your attention – you are in for an exciting time ahead!
Virtual reality may soon become the reality
Virtual Reality is still an unexplored territory. It's more fun than business! With an affordable headset that provides you a 360-degree access into a virtual 3d world – the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces. We pin our hope on great marketing strategies in 2018 designed around VR.
Holograms for Marketing? Yes, it's happening
We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas. But it's yet to be fully utilized as an effective communication medium particularly due to the daunting technology at play here. Holographic videos however provide immense scope for multi-location tele-presence through realistic 3D images of speakers and products. Will 2018 provide us communication strategies woven around holographic images and videos? Let's keep our fingers crossed!
Video mapping is changing the customer experience
A great tool for experiential marketing – the craze for video mapping promises an upward trend in the coming years. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively. It's larger than life projections make sure people don't miss out on your messaging.
Next level of personalization with videos
A great way to break open the inboxes and make a real impact is to customize videos for your target audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver as well. From recorded messages for your customers to explainer videos with specific services and even simpler 'birthday wishes' – make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization and embedded searching are quite staple for your videos now.
Users / customer are becoming content publishers
The onus of creating videos is quickly shifting from producers to users. Videos are easier than ever to create thanks to rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services instead of crafting their own communication. With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. The focus is on building experiences and connections. From passive receiver of your messages, make your audience the active creators of value for your brand.
Video is on its way to ruling digital marketing
More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online.Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos every day.